As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education-based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers, and generating referrals.
As marketing your business online continues to evolve, it has become essential to look at how you view your online presence in a global, integrated, and strategic manner.
Seth Godin on a call to action with urgency:
Most of all, it fails to create a sense of urgency for those that share this worldview. In almost every non-essential situation, people are likely to choose, “later,” as their response to a pitch. Why do it now if I can do it later? This group in particular, a group that doesn’t need to go first, is likely to respond with ‘later’.
The opposite of complexity is elegance.
Embracing elegant simplicity means designing our organizations and processes with simplicity in mind. It’s about stating our goals clearly and incorporating mature, proven technologies into our designs. True sophistication, true design maturity, and true process maturity are shown through deep simplicity, not through brain-meltingly complex diagrams and structures. In other words, complexity is nothing to brag about.
Dan Ward (via thoughtscreen)
Polish comes from domain knowledge, from having an intimate understanding of what people like your customers expect when they encounter something like the thing you just built. Sure, violate those expectations when they serve your needs. The rest of the time, though, it’s smart to play along.
The Facebook Studio Award winners were announced just a few days ago. Find out which brands were recognized as the best brands on Facebook.
With 1.28 billion monthly users and access to a trove of consumer data, companies of all shapes and sizes have integrated the social media platform with their marketing in an attempt to attract and engage today’s digital consumers.
The winners of this year’s Facebook Studio Awards were selected based on three criteria:
1) Craft & Execution
- Quality of visuals, aesthetics, and copywriting
- Impact in peoples’ News Feeds
- Relevance to audience and brand
2) Scale & Execution
- Did the campaign reach the intended audience?
- Did you reach people where they spend the most time on Facebook’s News Feed and mobile?
- Use of Facebook marketing products to extend campaign reach
Campaign impact on overall business goals
The ROI of the campaign
The number on the speedometer isn’t always an indication of how fast you’re getting to where you’re going.
Here are a few measurements that are often the result of speedometer confusion:
- Book sales vs. Impact
- Money vs. Happiness
- Twitter followers vs. Anything
- Money raised vs. Votes earned
- Weight vs. Health
- Income vs. Skill
- Facebook likes vs. Liked
- Tenure vs. Competence
- Length vs. Quality
- Faster? How about better?
I think technology is a really useful tool to bring people together. But at the end of the day, it’s up to us. Technology has made a lot of things in life much more efficient, much easier. Love is something that takes work. And it takes work even if you found your soulmate… the person that you are looking for who is the perfect person for you. You both still have to put in some effort.
And technology can’t solve for that critical element of any relationship. For love to endure, it takes human capital. It takes sweat equity, understanding — and it takes people.